On December 6, 2023 the University of Customs and Finance had collaborated with the University of Computer Science & Technology (STEKOM) (Semarang, Indonesia). For the first time, the collaboration was held as a “Visiting Lecture”. It was held by online via Zoom Meeting. Associate Professor of the Department of Marketing Iryna Pavlovska presented a lecture «The power of NLP: the Difference that Makes the Difference in Business» as a visiting lecturer. The lecturer conveyed the material for two hours and continued with question and answer session with all participants. The purpose of this event is to the relationship of two between higher education institutions with different countries. The purpose of this event is to establish relationships between two higher education institutions from different countries.